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The course covers:
- Marketing and promotion (including your online presence)
- Press and PR
- Practical book-keeping
- Writing successful funding bids
- Evaluation techniques
- Emergency First Aid at Work
City Arts has a long history of providing opportunities for artists and supporting their practice, employment and continued development. Our programme places artists at the creative centre of the organisation. This course will allow you to learn from our vast experience working with and supporting artists like you.
Our Creative Programmes Officer Alison Denholm will lead a session on developing Arts Council funding applications. Alison has been at City Arts for 8 years and in that time has supported many artists in turning their ideas into successful funding applications.
Marion Stonier will share her knowledge of booking keeping and invoicing. Marion is a trained accountant with a degree in arts administration. She has worked in finance for art organisations for the past 13 years.
The course is hosted by Gillian Bates, a former BBC News producer and former Communications Manager at City Arts. Gillian is director of Chronicle Arts and is an experienced trainer/facilitator in communications and web development.
Refreshments will be provided. Venue is wheelchair accessible.
Thursday 31st October 9.30am – 4pm
Promoting Your Practice and Business
Friday 1st November 9.30am – 4pm
Managing & Developing Your Practice and Business
Thursday 7th November 10am – 4.30pm
Emergency First Aid at Work
Promoting Your Practice and Business: 9.30 – 4.30pm
9.30 – 9.45am: Outline of the two training days & Introductions
9.45 – 10.00am: Discussion
‘What tools do we have available to market ourselves with?’
10.00 – 10.30am: Identifying your audience/customers
A practical activity to teach you about different audiences and the different approaches you should take to marketing to them.
10.30 –11am: Online marketing – using websites, e-bulletins blogs, online shops and more to market your business
11.15 – 11.45am: The principles of e-bulletins (including MailChimp demonstration)
11.45 – 12.45am: Using social media to promote your business
12.45 – 1pm: Creating a Personal Action Plan
2 – 2.45pm: The principles of Press and Media release writing
Learn how to write a press release.
2.45 – 3.00pm: Being interviewed for radio and TV
3.15 – 4.00pm: Activity: Practical interviewing exercise
4.00 – 4.30pm: Discussion: Feedback
Managing & Developing Your Practice and Business: 9.30 – 4.00pm
9.30 –10.00am: Introduction to self-employment
Including DBS (formerly CRB) checks how City Arts can help with these
10.00 –10.30am: Practical and simple book-keeping and invoicing
Including setting your prices and fees
10.45am – 1.00pm: Developing an Arts Council application
Alison Denholm will walk you through and draft a “skeletal” individual funding bid
1- 2.00pm: Working Lunch: Receive individual feedback on draft bids from Gillian Bates and Alison Denholm
2:15- 2.30pm: Summary and feedback on draft funding bids
2.45 – 3.30pm: Simple and Effective evaluation
3.30 – 4.00pm: Evaluation of the course, completion of Personal Action Plans